Not long ago the redactors of the pages use to decide the contents, now the users decide via 'share buttons', to share the information. This can be achieve in the social networks, blogs or posting part of the content in other sites -like on facebook that you could paste a link of youtube, and you are sharing a video that way. In the present anybody could link in seconds the content in their social network.
Facebook Open Graph
Few years ago Facebook launched its Open Graph that basically consists in a platform based the users social aspect and any company could use it. For example Spotify, if you are log in Facebook, uses Open Graph to post what you are listening to, in a way you are socializing a content of what you are doing.
Open Graph's operation is relatively simple and helps improve the communication between companies and users, as specific actions made by the users are posted and shared in their timelines, news feed and ticker.
Google services
Location based services
The LBS look to offer a personalized service to the users based in their geographic location. For it's operation uses geographic information systems of the user by, for example, GPS, or the server side, for example, the network being used.
The apps that use LBS look to give geographic services in real time. Some typical examples are GPS apps or maps, they use you location to set routes to a destination you want to go. It is used mostly in mobile phones.
These are some apps that use LBS: TomTom Mobile, Nokia Sports tracker, Ebay, Amazon, etc.
Resources
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