Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology.
Nesta and the Technology Strategy Board have jointly worked to develop the Hyperlocal Media competition, launching in October. With a total fund of £2.5million for collaborative research and development, the aim will be to invest in several significant projects across the UK. Some these will be deployed in specific geographical areas, but all are intended to develop the kinds of enabling technologies, platforms and services which build up the businesses of the future and help the UK to become a world-centre for hyperlocal media.
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